Who We Are?
ABOUT US
Road Awareness Promotion Initiative (RAP Initiative) is a nonprofit organisation focused on preventing road accidents. Its mission is to raise awareness, educate the public, and create responsible behaviour to reduce road accidents, injuries, and deaths. The aim is to reach as many people as possible through the media, providing all relevant information and materials to foster a culture of safety and responsibility on the roads.
Our initiatives include awareness programs, educational programs, and community-based activities in the process of informing and empowering individuals to make better choices. We work through partnerships with government agencies, private sector partners, and local communities to implement policies and strategies that improve road safety.
At the heart of the RAP Initiative is a dedicated team of professionals and volunteers who strive to make a tangible impact on the lives of individuals and society. We envision a world in which road accidents are greatly reduced and in which journeys become safe ones.
Please help us build safer roads to save lives. With our collective effort, the situation can be improved.


Our Mission
“Empowering communities through road safety education and advocacy to create a safer road environment and ultimately eliminate preventable accidents, injuries, and fatalities – with the ambitious goal of becoming obsolete by solving these problems and making our mission unnecessary.”
