Who We Are?

ABOUT US

Road Awareness Promotion Initiative (RAP Initiative) is a nonprofit organisation focused on preventing road accidents. Its mission is to raise awareness, educate the public, and create responsible behaviour to reduce road accidents, injuries, and deaths. The aim is to reach as many people as possible through the media, providing all relevant information and materials to foster a culture of safety and responsibility on the roads.

Our initiatives include awareness programs, educational programs, and community-based activities in the process of informing and empowering individuals to make better choices. We work through partnerships with government agencies, private sector partners, and local communities to implement policies and strategies that improve road safety.

At the heart of the RAP Initiative is a dedicated team of professionals and volunteers who strive to make a tangible impact on the lives of individuals and society. We envision a world in which road accidents are greatly reduced and in which journeys become safe ones.

Please help us build safer roads to save lives. With our collective effort, the situation can be improved.

Our Vision

“Our mission is to create a safer road environment by raising awareness, educating the public, and promoting responsible behaviour. Through media platforms, we aim to reduce accidents, injuries, and fatalities.”

d5bd3445b043d185a5bfa2eade130c31
rapi logo

Our Mission

“Empowering communities through road safety education and advocacy to create a safer road environment and ultimately eliminate preventable accidents, injuries, and fatalities – with the ambitious goal of becoming obsolete by solving these problems and making our mission unnecessary.”

Our Core Values

Safety: We prioritise safety in all our endeavours
Collaboration: We work together with communities, media, and stakeholders.
Education: We believe informed road users make better choices.
Inclusivity: We advocate for safe mobility for everyone
Innovation: We embrace creative approaches to road safety

Aims

Reduce road accidents, injuries, and fatalities through awareness, education, and community engagement.
Promote a culture of safety and responsibility on the roads, empowering individuals to make informed choices.
Foster partnerships with government agencies, private sector partners, and local communities to improve road safety policies and strategies.

Objectives

Increase awareness about road safety through media campaigns, reaching a minimum of 500,000 people.
Develop and implement educational programs for schools, communities, and drivers, targeting 10,000 individuals.
Establish partnerships with 5 government agencies and 10 private sector partners to support our road safety initiatives.
Establish a National Road Safety Culture where safety and responsibility are prioritised on the roads.